About

About

About

Mission

To develop research of human behavior and experience across user experience, shopper insights, brand & media company teams and in other scientific areas of university research teams.

Vision

To start a customer-centric revolution by comprehensively measuring customer experience across online and offline channels of companies of all sizes. 

To create a platform for experts which will encourage further development in measurement of biosignals at Czech universities and companies.

How we work

- Introductory briefing on strategic goals and KPIs
- We will go through your current research needs
- We will recommend a customized research solution
- We will pass on the latest know-how for your research subject
- At a set time for a set budget

Meet the founders of UX Focus

Eva Zahrádková

"Believe it or not: The customer does (not) make a purchase in the blink of an eye."

Eva has spent considerable time working directly with buyer groups; learning about the buying process. This experience has helped shape her approach to customer insights and research metodology.

Miroslav Suchý

Miroslav qualified at Manchester Metropolitan University and University of Economics in Prague.

Although he focussed on economics his passion lay with understanding the behaviours and drivers of different buyer groups. Whilst at Manchester he began his work with Eye Tracking and following a period working with a marketing agency he developed an approach to deliver practical cost effective solutions to help businesses improve their customers’ experience and ulitately improve ROI.

 

Experienced team across a wide range of disciplines

As founders of UX Focus they recognised the importance of building a flexible team: 

- Experienced Project manager in user research, including management of recruiting and screening participants.
- Research expertise: 20 years experience in moderating and facilitating marketing research, specialising in focus groups, in-depth interviews, expert interviews, in-home visits.
- Eye Tracking: 25 years experience in eye tracking and biometrics research for shopper, packaging and advertising.

Contact us today

Find out more

Our partners

Partnership with companies such as Tobii Pro, ESOMAR, NMSBA or PSC gives us access to the most up-to-date information from the fields of psychology, neuroscience, marketing, design, and innovations.

Career

Are you interested in working with us for famous brands on interesting projects which have a positive effect on customer experience? Send us your CV and a short letter of application to persuade us why we need you and how you can help us get UX Focus to the next level.

In 2019, UX Focus s.r.o. obtained a grant from the European Structural and Investment Funds, implemented through Operational Programme Prague - Growth Pole of the Czech Republic and drawn through the first call of Innovation Vouchers (Reg. No. CZ.07.1.02 / 0.0 / 0.0 / 16_027 / 0000607). The support was aimed at participation of UX Focus s.r.o. in the project Prague Voucher for creative services in Prague in order to save time and increase quality of respondents.

The expected output is a web application for managing a research panel of respondents.

The Prague Voucher for creative services project is co-financed by the European Union.

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