25. 09. 2020
Prague’s first Czech conference on Eye tracking in academic research will present on September 25, 2020 Czech academic speakers from the fields of psychology, HCI, economics, education, neurosciences and transport.
24. 01. 2020
Eye Tracking is becoming more and more incorporated into studies by UX experts and researchers. Unfortunately, lack of eye tracking expertise created many misunderstandings...
02. 12. 2019
David Kostelecký, a professional Czech shooter and Olympic winner in trap shooting. We talked about what...
27. 08. 2019
Researchers from UX Focus found out for Pražská Plynárenská (energy supplier) what customers are experiencing, how they...
14. 06. 2019
How UX Research with Eye Tracking Helped One of the Largest Banks in Czech Republic Raise its NPS
30. 01. 2019
Understanding driver's attention is essential for improving car infotainment and HMI
01. 11. 2018
In the limited time of his journey on the roads of Beroun and Křivoklát region, Miroslav Suchý gave us his time to share his experience. He claims that he is at the beginning of his journey and that he wants to get much further in the world of business.
09. 10. 2018
Since HbbTV applications are present on almost every TV channel, good user experience is worth it.
03. 09. 2018
When working in the research field we are also asked to test new concepts, which would need a big effort to be pre-tested in the real world context
15. 06. 2018
In retail, eye tracking can bring to marketers instant access to what drives customer behaviour and decision making.