What influence does product layout of a web-store have on the consumer? What does a consumer focus on when looking at a banner? How do they feel about hyperlinks when reading? These questions were answered at a conference on eye movements in Vienna. The UX Focus team brings you digest of the conference for a weekly MarketingSalesMedia.
User research often reveal that best practices of web design and making visuals are on shaky ground. The users’ attention is always caught by something unexpected. Interview with Miroslav Suchý for MARKETING & MEDIA.
What do we look at and what do we ignore? Eye tracking shows movement which answers the initial question. The following article was primarily written for our partners, but it is equally interesting for us.