See through the users’ eyes
How it works
We can show you how your customers understand your website, app, product or service. You will see what your customers see and learn how they feel about their experience whilst engaging with your product and service.
You will find out how long they stay on a particular element, view a statement/call to action or image and more importantly gain an understanding of their emotional response.
Once you have real insights into your customer’s behaviour and emotions you will be better placed to improve or make changes to your communication channels which will enable you to:
- Increase conversion ratios
- Attract more users
- Reduce lead times
- Reduce costs
We can assist at the development stages right through to ongoing established product and service.
Improve conversions and product usability
Our solution is suitable for any on/offline product
User Interface, Infotainment, TV, ATM,
Websites and Apps for desktop, tablets, phones, watches,
Chatbots, Interactive Forms, Social Media,
Self-service zones, IT Software.
Practical recommendations based on real customer insights
We employ a combination of research methods
Agile usability testing
Eye Tracking in virtual reality
We can also help with
Recruitment of your selected target audience
Viewing facilities (Usability & Eye Tracking Lab)
User centered design
Portable lab for research across Europe