Eye Tracking školení & prodejoční kamery, eye trackery

UX a HCI - UXFocus
UX and HCI
Eye tracking provides inexorable objective data which reveals user behavior that is caused by usability problems. Evaluation and optimization of user interfaces and user experience. Usability of web sites, mobile applications, smart products, computer games. Orientation in the environment.
Marketing a chování zákazníků - UXFocus
Marketing and Customer Behavior
Effectiveness of advertising (video, print and other media). What information, which topics and which kinds of media customers pay attention to. How customers orient themselves in space, in a shop, what they pay attention to, what they don't notice. Packaging design, product visibility.
Psychologie a neurověda - UXFocus
Psychology and Neuroscience
Visual processes, interaction between eye movements and performance, decision-making processes, attention, memory, language use, problem solving, focusing attention during specific activities. Differences in focusing attention, monitoring social stimuli, cognitive processes. Social interactions in interpersonal relationships.
Vývojová psychologie - UXFocus
Developmental Psychology
Researchers use eye tracking to examine the development of perception, cognition, and social-emotional factors from birth to near adulthood. Development of children, properties of social interaction, developmental defects, autism, diagnostics of specific abilities, e.g. cognition, emotions, speech.
Diagnostika nemocí - UXFocus
Diagnostics
Eye defects, autism, schizophrenia, dyslexia, dyscalculia, developmental defects, social phobias, Rett syndrome, Tourette syndrome and their diagnosis, as well as validation and reliability of methods already in use.
Výkonnost člověka - UXFocus
Human Performance
Monitoring of sensorimotor processes of body and eye coordination. Improving performance, comparing beginners and experienced athletes, doctors, mechanics, builders. Problem solving, causes of differences in performance, training and learning. Simulators, such as shooting, football, are often used for research.
Vzdělávání - UXFocus
Education
What students pay attention to during lectures, teaching materials. Language learning, word comprehension, reading skills, reading disorders, dyslexia, numerical skills, dyscalculia. Classrooms and laboratories are also equipped with this technology so that future employees can learn to use eye tracking in various domains.
What our clients say

We needed training that would teach us eye tracking techniques and a consultation of our eye-tracker experiment set-up. 

We benefited from description of physiology of the eye, principles of eye-tracking including the technical parameters of eye-trackers, advantages and disadvantages of metrics, types of eye-tracking, testing environment, level of realism, and consulting research questions.

We recommend the training.

Research team - CIIRC Intelligent Systems
Faculty of Transportation Sciences
Czech Technical University
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