Attention testing on the internet is common in the world. Companies in Czech Republic still think that we only deliver heat maps, but we offer a comprehensive analysis and advice on what to do better.
User research often reveal that best practices of web design and making visuals are on shaky ground. The users’ attention is always caught by something unexpected. Interview with Miroslav Suchý for MARKETING & MEDIA.
What do we look at and what do we ignore? Eye tracking shows movement which answers the initial question. The following article was primarily written for our partners, but it is equally interesting for us.