Brand & Media ResearchIn-Depth Interviews, Eye Tracking, Focus Groups

Insights - not just data

How it works
With UX Focus you will see what the customer sees, hear what they think and better understand their emotional response to your brand and media campaigns.

We can also show you what they don’t see!

For example: key messages they have missed, instructions or brand elements. This can be invaluable at the early stage of selection communication concept before campaign launch right through to ongoing campaign on market.

Verify your campaign’s effectiveness

Our solution is suitable for any on/offline media & communication
TV campaigns & advertising
Paper based campaigns & promotions - direct mail, brochures, leaflets
Online campaigns & advertising on any screen
Out of home campaigns & promotion

Objective results 

We employ a combination of research methods
Focus groups
Individual interviews
Expert interviews
Ethnographic research
Eye Tracking
Questionnaire
Benchmark

We can also help with
Recruitment of your selected target audience
Viewing facilities
Simultaneous translation
Portable lab for research across Europe

Contact us today

Find out more

What our clients say

A thorough report with all results from eye-tracking measurement process served us well as a tool which helped us to improve the homepage iDNES.cz. It was also useful when preparing and choosing the exact location of ads for our own projects.

Through cooperation with UX Focus we managed to make the positioning of our advertising as effective as possible and in line with commercial space and editorial content. This way, all the key elements are working to their full potential.

Petra Hanzelková
Marketing Manager iDNES.cz & Web Content Manager
Mafra Media Group
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