Ad viewability

International studies show us that up to 85 % of all ad impressions are not viewable and traditional measuring techniques like CTR don’t tell us the whole story about ad effectiveness. Thanks to Eye tracking, we can objectively evaluate the effectiveness of various ad formats in the context of its location and style

Banner viewability
Viditelnost banneru - UXFocus Viditelnost banneru - UXFocus
Problem
You are wasting a lot of money on advertising, but you don’t know how successful it will be?
Solution
By using eye tracking during online ad pre-test, you will know the actual banner viewability prior to launching the campaign.
Benefits
Choice of style and format of (video) banner according to its actual viewability will increase your ad’s ROI by 25 – 85 %.
Advertising space effectiveness
Účinnost reklamní plochy - UXFocusÚčinnost reklamní plochy - UXFocusÚčinnost reklamní plochy - UXFocusÚčinnost reklamní plochy - UXFocus
Problem
You are buying advertising space and you are not sure how it will support your ad campaign.
Solution
Using eye tracking during ad pre-test in context of its position on the web will help you to find out how effective it actually is prior to purchasing the advertising space.
Benefits
Purchasing the most effective advertising space will raise your ad’s 
ROI by 25 – 85 %.
What our clients say

A thorough report with all results from eye-tracking measurement process served us well as a tool which helped us to improve the homepage iDNES.cz. It was also useful when preparing and choosing the exact location of ads for our own projects.

Through cooperation with UX Focus we managed to make the positioning of our advertising as effective as possible and in line with commercial space and editorial content. This way, all the key elements are working to their full potential.

Petra Hanzelková
Marketing Manager iDNES.cz & Web Content Manager
Mafra Media Group
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