Eye tracking

Eye tracking

for advertising research

Eye tracking

Eye tracking

for usability testing

Eye tracking

Eye tracking

for mobile applications

Usability testing - UXFocus
See how users react to your website and find out where your website is not working to its full potential, and why people leave for different content.
Ad research - UXFocus
Make sure that the key features of your ads are prominent enough. Optimize your ads and make them more engaging for the user prior to launching them.
Ad viewability - UXFocus
Find out which advertising space to buy, which features maximize the banner’s viewability, and the level of your online campaign effectiveness prior to its launch.
About us

At UX Focus we believe that what’s important is understanding the users, consumers, and buyers. That’s why they are in the very core of our work. We are in a constant process of developing and applying innovative methods and techniques as eye tracking to study users’ unconscious reactions in order to offer them a better service.

We support our clients by suggesting clear recommendations based on facts. This helps them to optimize their marketing, their product, communication with their customers, and their innovations management.

We have at our disposal the newest eye trackers from Tobii, a panel of respondents and thanks to
the “Portable Lab” concept we are also able to carry out the usability testing process at the client
or in various countries, with respect to the target group.

We are a partner of Tobii Pro, the world leader in eye tracking.


Our clients are amazed by our detailed, thorough analyses and suggestions which change the way they look at points at issue. This process has an eye-opening effect on the whole team.

ČSOB poj.
Web prototype UX testing for the Czech insurance company with more than 1 million clients.
Quantitative testing for the biggest Czech news portal iDNES.cz resulted in 250% increase of CTR of particular advertising space.
Quantitative UX testing of marketing communication materials using Eye Tracking.
Plzeňský Prazdroj
Advertising research for the Czech market leader in producing and exporting Czech beer.
Hypoteční banka
Web prototype user testing for the Czech market leader in mortgages.
Quantitative testing of news portal determined the most successfull prototype and perex version, which has got 21 % more readability.
Web usability testing for the biggest online store that sell musical instruments in Czech Republic.
Web usability testing revealed some critical issues in buying process which interrupted users from buying a product in clothes e-shop.
Try Tuscany
Usability testing for booking process revealed issues, which led to only 43 % success rate for task completition.
Recommended optimization increased conversion of e-shop by 16 %.


Tell us what we can do for you.


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